Marico Ltd, a leading name in India’s FMCG sector, has launched Saffola Cuppa Oats, a convenient, nutritious, and flavour-packed snack aimed at the modern Indian consumer. Reinforcing its leadership in the oats category, Saffola introduces a masaledaar ready-to-eat product that’s ready in just 4 minutes with hot water.
Available in two flavours—Magic Masala and Spicy Mexicana—Cuppa Oats blends oats, millets, and crunchy multigrain bites. It’s rich in fibre, a source of protein, and free from maida, artificial flavours, colours, preservatives, and palm oil.
Perfect for professionals, students, and busy urbanites, this offering delivers bold taste and convenience with Saffola’s health-first promise. Whether it’s a rushed breakfast or a midnight craving, Saffola Cuppa Oats is designed to be the ideal snack—quick, clean, and flavourful.
Speaking about the launch, Nilanjan Roy Choudhury, Business Head – Foods, Marico Ltd, said: “Saffola Cuppa Oats is a category-defining innovation that delivers on flavour, nutrition, and convenience. It’s our answer to the modern consumer’s demand for smart, wholesome snacking that fits into dynamic lifestyles without compromise.”
Now available across major retail outlets and quick-commerce platforms, Saffola Cuppa Oats brings ‘Masaledaar taste, no time waste’ to life.
