Educational

Manoj Bajpayee Joins the Nand Ghar Movement

Published: May 6, 2024
Author: Fashion Value Chain

·  Nand Ghar is a social impact project aimed at transforming the lives of 7 cr children and 2 cr women

·   Launches #KhanaKhayaKya movement aimed at ensuring quality nutrition for all children

Nand Ghar, which aims to transform 14 lakh angawadis across India, unveiled a national movement – Agar Bachpan Se Poocha Khaana Khaya, Toh Desh Ka Kal Banaya (अगर बचपन से पूछा खाना खाया तो देश का कल बनाया) with Actor Manoj Bajpayee. This movement by Nand Ghar is aimed at nourishing India’s future generation by ensuring holistic healthcare, quality nutrition, and best-in-class preschool education for children.

Welcoming Manoj Bajpayee to join this movement, Mr. Anil Agarwal, Chairman, Vedanta said

“Project Nand Ghar is a national movement that supports the overall well-being of children and women with a focus on health and nutrition. We are delighted that Manoj Bajpayee ji has extended his support to this growing movement. His personal life story deeply resonates with Nand Ghar’s cause to nourish and transform the lives of our future generations.”

In the heartwarming campaign launch today, Manoj Bajpayee was seen narrating his journey as a young theatre actor and outlined the invaluable support of his friends in ensuring regular nutritious meals for him while pursuing the acting dream. Bajpayee poignantly describes an artist’s struggle, acknowledging that the strength to pursue one’s dreams comes from a full stomach and wholesome food.

Enthused about his association with Nand Ghar, Mr. Manoj Bajpayee said, “As someone who has lived with hunger pangs, I understand the deep impact it can have on physical, mental, and emotional well-being. That’s why initiatives like Project Nand Ghar are so crucial. It not only ensures that children receive proper nutrition but also brings hope, opportunity, and a chance for a brighter future.

Sharing his thoughts on the movement conceptualized by McCann, Mr. Prasoon Joshi, CEO & CCO at McCann Worldgroup India and Chairman, Asia Pacific said “If we want to give our children a genuine chance at realizing their true potential, then well-rounded nutrition is essential.

Nand Ghar is the flagship project of the Anil Agarwal Foundation (AAF) and has been working towards ensuring that no child goes to bed hungry – a dream of Chairman Anil Agarwal. In a milestone moment for Nand Ghar,  we have been successful in reducing malnutrition levels while increasing pre-schoolers’ attendance at Nand Ghars across 14 states in India.

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