Pacific Group’s Mall of Dehradun hosted a festive fashion event called ‘Festive Tales’ to engage shoppers and display the latest occasion dress and wedding wear designs from a variety of Indian companies, transforming the mall into a runway.
The 15-day fashion festival culminated on September 15, with the highlight being a ‘live mannequin event’ to display new bridal wear lehenga and saree designs, according to a press statement from the mall. Lifestyle, FabIndia, Meena Bazaar, Mohanlal Sons, Rareism, Geetanjali Salon, Temps, and Sabhyata were among the labels and retail chains that took part in the event.
“The goal of Pacific Festive Tales is to introduce the latest fashion trends to the community and offer exceptional attire for the festive season,” stated Pacific Group’s executive director Abhishek Bansal in a press statement. “Through these initiatives, Pacific Group is dedicated to bringing the most current shopping trends to Dehradun.”
In June of this year, Pacific Group opened Mall of Dehradun, Uttarakhand’s largest shopping mall to date. The mall includes an array of Indian and international fashion and lifestyle companies, including Bluestone, Aldo, Being Human, Both & Body Works, Forever New, and Jack & Jones, among others. Pacific Group, founded more than three decades ago, operates in real estate, hospitality, and education.
