With the spectacular opening of House of Surya, Delhi’s upscale shopping destination, Omaxe Chowk, which skillfully blends the heritage of Chandni Chowk with top national brands, elevated its fashion range to new heights. Famous Bollywood actress Malaika Arora graced the historic occasion by opening the store and bringing a dash of glitz to the ceremony. More than 2000 people attended the event, including fashionistas who were excited to see the brand’s big reveal.
One of the oldest and most reputable brands in women’s ethnic clothing in Chandni Chowk, particularly for wedding shopping, is House of Surya, which has a four-generation heritage. Redefining the shopping experience in Delhi’s most bustling and historic bazaar, the new store, which occupies an astonishing 24,000 square feet, is a monument to their tradition and is known for its opulent wedding, couture, and Prêt clothes. While elevating the status of Indian karigars (craftsmen) and weavers, House of Surya keeps bringing Indian traditional fashion to a worldwide audience.
Jatin Goel, Executive Director of Omaxe Group, said, “Chandni Chowk has always been a treasure trove of traditional shopping experiences that are both authentic and immersive. The addition of the House of Surya, a name deeply rooted in the traditions of Chandni Chowk, aligns with Omaxe Chowk’s vision of blending modernity with the rich cultural heritage of Old Delhi and keeping Chandni Chowk’s rich heritage and legacy alive. This store marks a significant addition to our retail portfolio, offering unparalleled shopping experiences to our customers.”
Omaxe Chowk stands as a premium hub, designed to offer an upgraded shopping experience while staying true to the heritage of Chandni Chowk. The addition of the House of Surya strengthens its position as a one-stop shop for premium ethnic wear and cultural heritage, symbolizing the perfect harmony of heritage and modernity. This collaboration redefines shopping for those who seek the finest in ethnic wear while cherishing the legacy of India’s cultural roots.
