Brand Collaboration | BRAND COLLECTION | Fashion Updates

Madhappy and Columbia Sportswear Unveil Cozy Winter Collection

Published: January 2, 2024
Author: Fashion Value Chain

Madhappy and Columbia Sportswear, the Californian fashion duo, are back with a third collaboration, building on the success of their outdoor collections in 2022. This new line of functional outerwear, inspired by the connection between nature and mental well-being, emphasizes the importance of outdoor activities, especially during winter, for a positive mindset.

Mason Spector, Madhappy’s co-founder, highlights the significance of winter outdoor experiences in this collaboration, bringing together Madhappy’s positive perspective and Columbia’s outdoor enthusiast brand. The result is a perfect collection encouraging everyone to embrace the outdoors this winter.

Featuring eight styles with vibrant primary colours and subtle neutrals, the collection includes Columbia’s Wallowa Puffer Jacket from the 1978 catalog. This jacket, enhanced with Responsible Down Standard (RDS) certified down, comes with practical features like dual entry hand pockets, elastic cuffs, and an adjustable hem, all adorned with custom graphic prints and patches.

The Columbia Convertible Cargo Pants, equipped with Omni-Shield Durable Water Repellent technology, provide flexibility by converting into shorts with zip-off legs. The collection also introduces the Columbia Women’s Cropped Quilted Jacket and the Puffer Trouser.

This exclusive collection is set to debut on December 12th at all Madhappy retail outlets and online platforms.

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