Buoyed by phenomenal growth, India’s leading D2C footwear brand Bacca Bucci is planning to expand its wings to cover a larger market share in the fashion & lifestyle segment. The home-grown brand recorded a net figure Rs 32.8 crore in FY 2021 -2022 and it has set a target of 100% YoY growth in FY 22-23 to reach Rs. 67 crore GMV. Under its expansion plans, the company has introduced new product ranges such as Bacca Bucci kids’ footwear, Bacca Bucci plus-size footwear and is readying itself to launch a range of products with offerings such as fanny packs, caps, tees, etc. in the coming months to become India’s leading fashion brand.
The company is already engaging with MBOs to go offline this year. Currently it is partnering with organised MBOs and has started the process of identifying key distributors toscale and reach the customers through offline trade. Notably, 45% of the total sales of the company come from sneakers and going by the trends, demands, and craze, it has initiated every possible step to expand its portfolio and place the right products to its customers–mainly youth– using right strategies and marketing, digitally.
“We are really excited with the upward growth trajectory that has instilled confidence in us to go ahead with our expansion plans. The brand has carved a niche for itself in the market and is popular among the young customers. The introduction of a new product line will help us to cater to demands that we are getting from the fashion-forward GenZ and millennials. We believe our digital-first approach, customer-centric endeavours and quality products will position Bacca Bucci as a leader in the segment very soon,” said Natwar Agarwal, Founder and Director at Bacca Bucci.
Bacca Bucci is India’s first ‘digital-first’ brand and it has served more than 5 million Gen Z and Millennial customers till date. The brand has achieved the milestone by staying true to its three main pillars–variety, quality and cost leadership. The brand loves to experiment with pop-colours, new-age tech, innovative materials to ensure every new designit introduces is distinctive.
Bacca Bucci aims to continue growing as one of the best and oldest D2C brands in India. Having registered pan-India presence, it is now eyeing big expansion overseas, starting with baccabucci.ae in UAE, and some other nations. The brand also takes pride in being an environment-conscious brand, doing its bit to create sustainable products. It would soon be launching styles which will be made of completely recycled plastics and rubbers. Meanwhile, they have already started the process to stop using single-use plastics for packaging, and hope to be a 100 percent single-use plastic-free brand by December 2022.
