According to a statement from Macy’s, the Epic Threads refresh focuses on “playful and expressive clothing and accessories to fit the needs of every kid,” offering versatile and trendy clothing that is “as fun as it is functional” to take kids from the playground to parties and everywhere in between.
Emily Erusha-Hilleque, senior vice president of private brands at Macy’s, stated, “We are thrilled to announce the Epic Threads relaunch. The brand is all about exhibiting children’s positive worlds, where imagination reigns supreme and children can be themselves—comfortable and confident in their favorite clothing.
“This collection was designed and inspired by kids and features vibrant, durable, and versatile styles that both kids and their caregivers will surely love.”
Macy’s claims that the relaunch has its roots in consumer data and was “designed with intention,” delivering comfortable and durable basics and trendy pieces for “every adventure,” including vibrant T-shirts, dresses, jeans, sweatshirts, outerwear, and sneakers to “handle everyday moments.”.
Epic Threads offers over 200 pieces of clothing and accessories in “feel-good and trusted fabrics that are bright, welcoming, and easy to care for, with a commitment to using sustainable materials.”
The children’s wear range is separated into two sizes: toddler (2T–4T) and youngsters (5–20). Prices range from 10 to 50 US dollars.
