Luxury fashion is under a magnifying glass for its environmental impact, but Kering is leading the charge with a groundbreaking strategy. The Parisian powerhouse behind Gucci, Bottega Veneta, and Balenciaga has become one of the first fashion companies globally to adopt science-based targets for nature conservation.
This isn’t just greenwashing. Kering is setting the bar for sustainable practices. They’ve established specific goals for protecting biodiversity, encompassing both land and freshwater resources. This comprehensive approach tackles not just their own operations, but the entire supply chain, starting with the critical Arno basin in Tuscany – a key region for leather production. Here, Kering aims for a 21% reduction in water use by 2030 for both them and their suppliers.
Kering isn’t just measuring impact, they’re transforming their business model. From supporting organic cotton initiatives in India to promoting regenerative cashmere practices in Mongolia, they’re proving that environmental responsibility can be a powerful business strategy.
But sustainability in fashion isn’t easy. Complex global supply chains with small-scale artisanal producers make complete transparency a challenge. Kering understands this, and its commitment to supplier transparency shows a nuanced approach that requires deep collaboration. Their innovative “landscape engagement strategy” goes beyond abstract metrics by focusing on specific regions like the Mongolia Regenerative Cashmere Project, creating tangible local impact.
The financial benefits are clear. Kering’s proactive approach positions them to navigate future sustainability regulations with agility. This is a message for all fashion professionals: environmental strategy isn’t optional, it’s essential for long-term success. Kering has redefined environmental targets, turning them from a compliance burden into a sophisticated business advantage.
Looking for more? Head to www.sciencebasedtargetsnetwork.org to learn how science-based targets can transform your fashion brand.
