Luxury fashion label Alexander McQueen is expanding its product offerings to include home fragrances with the launch of a new candle collection. The initial line of products showcases three fragrances – Spectral Petal, Enigma Thorn, and Wild Blossom – believed to draw inspiration from the contrast between brightness and obscurity, originality and heritage, and resilience and delicacy, all of which are fundamental to the McQueen brand essence.
Each candle in the collection was created by a different perfumer who was given artistic freedom within the McQueen aesthetic. Ghost Flower captures the essence of blossoming freesia and peony, beautifully intertwined with the grounded notes of patchouli, while Pagan Rose skilfully balances the fragility of wild rose with the earthiness of peat. Savage Bloom features a dominant tuberose note with a heart of oud.
The candle collection draws inspiration from the brand’s narrative approach, with each candle encased in an egg-shaped black lacquered glass and adorned with a silver, dark, or gold metal lid. The glass is protected by a mycelium shell and presented in a wooden crate, enhancing the storytelling aspect of the collection.
All the candles are crafted using a combination of black mineral waxes and rapeseed wax, ensuring a high-quality and environmentally friendly product. The candles are priced at £295 each and are currently available for purchase at select Alexander McQueen stores and online.
This expansion into home fragrances marks Alexander McQueen’s venture into the lifestyle sector, allowing fans of the brand to bring the distinctive McQueen aesthetic into their homes. With the allure of captivating scents and visually striking packaging, the candle collection offers a sensory experience that aligns with the brand’s reputation for luxury and creativity.
By diversifying its product range, Alexander McQueen continues to establish itself as a comprehensive luxury brand that caters to various lifestyle aspects. The candle collection not only appeals to loyal customers but also opens up new opportunities for the brand to attract a wider customer base who appreciate the intersection of fashion and home decor. With its debut candle collection, Alexander McQueen showcases its ability to extend its renowned design aesthetic and storytelling prowess beyond the realm of fashion.
