Fashion Updates | luxury | Retail

Luxury Bridal Fashion Extravaganza by Pernia’s Pop-Up Shop in Mumbai

Published: February 2, 2024
Author: Fashion Value Chain

Pernia’s Pop-Up Shop, a renowned multi-brand luxury fashion retailer in India, is set to host a special bridal fashion fair at its boutique in Bandra, Mumbai, from February 9 to 10. The event, titled “Pernia’s Pop-Up Show: The Summer Bride,” promises an exceptional experience for Mumbai residents. The focus of this business-to-customer fair will be on premium brands, offering a curated selection of designs perfect for the upcoming spring wedding season.

On Facebook, Pernia’s Pop-Up Shop expressed excitement about the event, inviting attendees to explore the stunning creations crafted by renowned designer labels. The boutique, located on Turner Road in Bandra, aims to provide an unforgettable shopping experience for those looking for exceptional bridal attire.

Recent festive collections showcased at Pernia’s Pop-Up Shop include Aisha Rao’s tactile, appliquéd lehengas, ASAL by Abu Sandeep’s classic occasion wear, and House of Masaba’s fusion-style sarees, highlighting the diverse range of offerings in the premium segment of the market.

Known for its engaging events, Pernia’s Pop-Up Shop regularly hosts activities at its stores across major cities in India to create immersive experiences for shoppers and encourage offline visits. These events include designer meet-and-greets and festive shopping fairs, fostering a vibrant connection with fashion enthusiasts. Originally launched by designer and entrepreneur Pernia Qureshi, the business is now owned by Purple Style Labs, led by entrepreneur Abhishek Agarwal.

This bridal fashion extravaganza is a testament to Pernia’s Pop-Up Shop’s commitment to providing a platform for premium designs and creating memorable shopping experiences for its patrons.

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