Originating in New Jersey, Lush Decor is a global and up-and-coming multi-category home fashions provider that made its spectacular debut in India at Bharat Tex 2025. Jenny Jing Zhu founded the company in 2008 with the goal of revolutionizing home décor, and it will shortly make its debut in India. Entering the Indian market is an exciting new chapter in Lush Decor’s worldwide expansion, as it brings its signature designs to homes all throughout the country.
At Bharat Tex 2025, Lush Decor, which is renowned for its superb craftsmanship and elegant aesthetics, displayed a stunning array of home décor items. Every piece, from sophisticated quilts and beautiful pillows to velvety comforters and elegant sheeting, is made to bring a little luxury into daily life. Cozy blankets, fashionable window curtains, and elegant yet practical shower curtains were all part of the display, which was centered around quality and creativity.
In order to give attendees at Bharat Tex an exclusive sneak peek, Lush Decor designed a special customer experience kiosk that lets people explore, interact, and purchase straight from Amazon USA. The brand’s direct-to-consumer website was also available for participants to browse and buy from, guaranteeing Indian customers a flawless purchasing experience.
Sharing her excitement about the launch, Jenny Jing Zhu, Founder of Lush Decor, said, “My journey with textiles has always been about blending culture, tradition, and modernity into designs that resonate with homes worldwide. India, with its rich textile heritage and deep appreciation for timeless yet contemporary decor, has long been an inspiring market for us. This launch is a significant milestone, and I can’t wait to bring Lush Decor’s vision of accessible luxury to Indian homes.”Dr. Paola Peretti, Chief Executive Officer of Lush Decor, added, “India is a dynamic and rapidly growing market for home textiles, making this expansion a natural step in our journey. Through Bharat Tex 2025, we look forward to introducing Indian customers to a thoughtfully curated range of products that combine quality, innovation, and aesthetic appeal. Our aim is to embrace India’s diverse tastes and offering home decor solutions that truly elevate everyday living.”
