Fashion Updates | Retail

Lulu Malls Win Prestigious 2024 ICSC MAXI Awards for Marketing Excellence

Published: August 31, 2024
Author: Fashion Value Chain

Lulu Malls in Kochi and Lucknow Secure Silver Awards Among Over 75 Global Competitors

Lulu Malls have once again elevated Indian retail on the global stage. At the prestigious ICSC MAXI Awards ceremony in Las Vegas, Lulu Mall Kochi received the Silver Award in the “Experiential Single Marketplace” category, while Lulu Mall Lucknow earned the Silver Award in the “Integrated Single Marketplace” category.

Organized by the International Council of Shopping Centers (ICSC), the MAXI Awards honor innovative programs, events, and technology that enhance global marketplaces. The ICSC Global Awards are among the most esteemed in the industry, attracting competition from over 75 shopping centres across Asia, the Americas, Australia, and Europe.

Lulu Mall Kochi’s award-winning campaign, the world’s first indoor Tug of War Championship held during Onam 2023, brought global attention to this traditional sport. Lulu Mall Lucknow’s accolade was for the Lulu Wedding Utsav, a grand celebration that paid tribute to the richness of Indian wedding traditions.

These achievements underscore Lulu’s leadership in creating memorable, community-driven experiences, setting a benchmark in the retail industry on a global scale.

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