~Get ready to see Masaba Gupta like never before, as the new campaign dives into her passion, her perfectionism, and her involvement in every detail of the brand~
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Mumbai, 16th, October– Masaba Gupta, the vibrant founder of LoveChild by Masaba, is the focus of a brand-new campaign that humorously highlights her hands-on approach to producing high-quality beauty products.Through the open voices of her staff, Masaba’s rigorous attention to detail and intense involvement are brought to life in this campaign that provides a behind-the-scenes peek at the brand’s creative process.
The hilarious ad portrays Masaba as the brand’s creator who is “ghus ghus ke” devoted to the company. In order to guarantee that the brand produces only the best, Masaba is shown in the campaign delving into every last detail, from testing the ideal lipstick hue to perfecting the recipe of a new serum. Whether it’s her impromptu comments on products or her late-night phone calls to talk over the smallest changes to the packaging.
The fun behind-the-scenes videos of the LoveChild team, in which they candidly discuss what it’s actually like to work with a creator as hands-on as Masaba, are the focal point of the campaign. They exchange amusing anecdotes about Masaba’s insatiable quest for perfection, such as her incessant need to stop by the lab and make minor adjustments to a new product. The ad reveals to viewers how closely Masaba works with every facet of LoveChild and provides an intimate look at her unwavering enthusiasm and dedication. Masaba’s style is known for being both meticulous and heartfelt; it includes surprise her team with ideas on the spur of the moment and making sure every aspect lives up to her high standards.
Speaking about the campaign, Masaba Gupta shares, I’ve always thought that getting your hands filthy and being as close to the process as you can—literally—produces the best results! Every thing I make for LoveChild feels, to me, like a tiny piece of me. Whether they like it or not, my team and I are both detail-obsessed! We want people to know about the chaos, passion, and pure love that go into each and every product we make, and this campaign is our way of doing just that. The goal is to demonstrate that there is no such thing as too engaged when it comes to quality.
The latest advertising campaign from LoveChild by Masaba highlights the brand’s dedication to producing high-quality goods that are a reflection of Masaba’s vision in addition to celebrating her unwavering attention to detail. Every product, from opulent lipsticks to skin-nourishing serums, is made with Masaba’s unique combination of ingenuity and accuracy.
The campaign is sure to appeal with anybody who has ever been enthusiastic about their profession, as it wonderfully captures the brand’s humorous and bold personality. LoveChild emphasizes what makes the brand unique—its founder’s hands-on approach that guarantees every product meets her high standards—by focusing on Masaba’s involvement.
Products by Masaba called LoveChild are sold on lovechild.in as well as other sites like Tata Cliq Palette, Nykaa, Amazon, Myntra, Purplle, Flipkart, and Tira.
About LoveChild by Masaba:
In 2022, House of Masaba extended into Beauty with LoveChild, Masaba’s meticulously curated brand with products across make-up and fragrances among others that celebrates beauty with a unique Indian quirk. The brand offers an extensive range of high-performing multi-benefit products that are designed to suit All Indian Skin tones. Launched online first with lovechild.in followed by ecommerce platforms; the brand has quickly gone beyond its digital success, establishing a presence in offline retail, making its unique hybrid products accessible to a wider audience.