brand | Brand Collaboration | Fashion Updates | luxury

Louis Vuitton Welcomes Riize, the South Korean Sensation, as House Ambassadors

Published: January 4, 2024
Author: Fashion Value Chain

In an exciting collaboration, South Korean boy band Riize has been appointed as the latest house ambassador for the renowned luxury brand Louis Vuitton. The band members—Shotaro, Eunseok, Sungchan, Sohee, Wonbin, and Anton—grace the first images of the brand’s pre-spring 2024 collection, showcasing their trendsetting and confident fashion style.

Louis Vuitton, known for its extravagant fashion shows, recently made a bold statement by staging a monumental women’s pre-fall show on Seoul’s Jamsugyo Bridge. The choice to appoint Riize as house ambassadors aligns with the brand’s commitment to embracing diverse and influential figures in the world of fashion.

In addition to this exciting partnership, Louis Vuitton is expanding its presence by opening a new store at The Exchange TRX in Kuala Lumpur. The store features a selection of the Maison’s women’s and men’s ready-to-wear collections, shoes, leather goods, and more. The elegant façade, adorned with a white 3D flower mesh reminiscent of the iconic brand monogram, sets the tone for a sophisticated shopping experience.

Inside the store, a modern and sophisticated interior design, first introduced in Paris Saint-Germain, awaits customers. The space is adorned with carefully curated artwork by contemporary artists like Lautaro Cuttica and Florence Pirlot. This harmonious blend of design elements pays homage to the rich heritage of Malaysian culture, creating an immersive and culturally resonant shopping environment.

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