Louis Philippe, a distinguished menswear brand under the Aditya Birla Fashion and Retail umbrella, has unveiled an exquisite royal wedding collection as part of its captivating ‘Royal Weddings’ campaign. This exclusive collection is meticulously designed to transform each groom into a symbol of true royalty, embodying a perfect fusion of elegance and contemporary sophistication.
Encompassing every significant moment in the wedding journey, from pre-wedding photoshoots to the grandeur of reception ceremonies, the collection features an array of three-piece suits, bundis, and bandhgalas. The color palette chosen is nothing short of regal, with jewel tones like blue, maroon, wine, and teal, along with subtle shades such as cream and quartz pink, adding a touch of opulence to every occasion.
The campaign unfolds against the backdrop of a majestic palace, showcasing impeccably styled individuals who exude the timeless charm of iconic royal weddings. The overarching theme is to evoke a regal sentiment, encouraging every groom to embrace the enduring fashion depicted in those unforgettable wedding portraits.
Louis Philippe’s strategic launch of the royal wedding collection is complemented by an extensive multimedia promotion strategy. This comprehensive approach includes captivating displays at airports, a strong digital presence, and a television campaign. Farida Kaliyadan, the COO of Louis Philippe, expressed delight at the onset of the wedding season and the introduction of this special collection. The accompanying mass media campaign, spanning television, digital platforms, and airports across the nation, aims to accentuate the collection’s elegance and allure. It solidifies Louis Philippe’s standing as the preferred choice for wedding attire among both discerning young clients and their families.
Senthil Kumar, representing Wunderman Thompson, shed light on the campaign’s creative direction. The objective was to encapsulate the essence of formal elegance and the pinnacle of fashion through an iconic narrative. Drawing inspiration from timeless royal weddings celebrated by couples worldwide, the campaign seeks to create a connection with the aspirational and enduring allure of these grand occasions. Louis Philippe’s royal wedding collection stands not just as a line of attire but as a symbol of capturing the grandeur and sophistication associated with weddings of distinction.
