Lotus Herbals, a beauty and personal care brand, has teamed with actor and influencer Anushka Sen, who will now be the face of its ‘Lotus White Glow’ product range. In her new position. Sen appears in a media campaign promoting Lotus Herbals’ ‘White Glow Three in One Deep Cleansing Facial Foam’.
“We are excited about our new campaign with Anushka Sen, who resonates with digitally savvy Gen Z consumers, thanks to her popularity and large fan base,” said Lotus Herbals’ chairman and managing director Nitin Passi in a press statement. “The White Glow deep cleansing face wash is the perfect combination of nature and science, providing an excellent cleansing experience while maintaining the skin’s natural moisture balance. Lotus White Glow three-in-one face wash is the ideal companion for preserving bright, glowing skin every day.”
Sen flits between various locales in the new campaign, including a bedroom and a swimming pool, to address three skincare concerns: dark spots, sun tan, and how to achieve glowing skin. She highlights the benefits of Lotus Herbals’ White Glow Three in One Deep Cleansing Facial Foam, and the campaign will be launched across many platforms, including Instagram, Facebook, and YouTube.
“I’m thrilled to be associated with Lotus Herbals White Glow and their amazing three-in-one facial foam,” Anushka Sen, the actress, stated. “This face wash is a game changer since it reduces dark spots and tans while deeply cleansing and giving your skin a wonderful glow without drying it out. Make it a part of your skincare routine and witness the magic.”
