L’Oréal Paris, the world’s leading beauty brand, celebrates its 28th year as the official beauty partner of the Festival de Cannes (13–24 May 2025), with a powerful theme, “Lights, Beauty and Action”. This year’s celebration is marked by Alia Bhatt’s Cannes debut as a Global Ambassador, joining longtime representative Aishwarya Rai Bachchan, further elevating India’s presence on the global cinematic stage.
Alia Bhatt expressed her excitement about the milestone, describing the moment as a celebration of individuality, self-worth, and limitless beauty. L’Oréal’s leadership reaffirmed the brand’s dedication to diverse representation, women’s empowerment, and the influence of Indian cinema.
In India, L’Oréal Paris has partnered with Nykaa as its exclusive Beauty Partner, bringing red carpet-inspired looks and the Cannes-exclusive Plump Ambition Lip Oil to Indian shoppers via Nykaa’s platform and stores.
Beyond glamour, L’Oréal continues its Lights On Women’s Worth Award at Cannes, highlighting emerging female filmmakers. The brand’s Global Makeup Creative Director, Harold James, alongside 30 top makeup artists, will also debut new beauty trends and innovations during the event.
