L’Oréal Paris to Host Le Défilé at the Eiffel Tower, Celebrating Sisterhood, Diversity and Inclusion
L’Oréal Paris is set to return to Paris Fashion Week with its ninth edition of Le Défilé L’Oréal Paris, taking place on 28th September 2026 at Place Joffre, in front of the Eiffel Tower. Under the theme “Express Your Worth”, the event will celebrate women’s empowerment, sisterhood, diversity and inclusion through a global showcase of fashion, beauty and entertainment.
Since its launch in 2017, Le Défilé has developed into an international platform for L’Oréal Paris to promote individuality and confidence, built around the belief that every woman should recognise and express her worth.
This year’s edition will bring together L’Oréal Paris ambassadors and personalities from different generations, backgrounds and identities, including Aishwarya Rai Bachchan, Simone Ashley, Marie Bochet, Viola Davis, Cara Delevingne, Jane Fonda, Bebe Vio Grandis, Luma Grothe, Kendall Jenner, Aja Naomi King, Eva Longoria and Andie MacDowell.
Aishwarya Rai Bachchan will return to the Le Défilé runway, reinforcing the event’s focus on individuality, confidence and diverse expressions of beauty.
L’Oréal Paris Brings Le Défilé Closer to Indian Consumers
Expanding the Paris Fashion Week experience to India, L’Oréal Paris has partnered with Amazon as its online partner and Lifestyle Stores as its offline partner. The collaboration aims to connect Indian consumers with the beauty inspiration emerging from Le Défilé.
The 2026 event will also introduce the L’Oréal Paris Runway Matte Collection, featuring five new shades of Infallible Matte Resistance Liquid Lipsticks curated for Indian skin tones and positioned for the upcoming festive season.
The collection includes 423 Audacious Red, Sweetheart, Spicy Blush, Love At First Sight and Envious Plum, spanning deep maroons, rich browns, statement reds and plums. Aishwarya Rai Bachchan will wear 423 Audacious Red during Paris Fashion Week.
Pravallika Bommareddy, General Manager, L’Oréal Paris India, said: “Le Défilé is a celebration of beauty, fashion and the diverse voices that shape culture today. India’s presence on this global platform reflects the growing influence of Indian beauty and our evolving role in the international beauty conversation. Furthermore, through our collaboration with retail partners across online and offline channels, we are bringing that experience closer to Indian consumers and inviting them to discover and express beauty in their own way.”
Siddharth Bhagat, Director – Amazon Beauty, Personal Care and Fashion Accessories, said: “We’re thrilled to bring the essence of Parisian beauty to India with L’Oréal Paris’ Runway Matte Collection, debuting at Paris Fashion Week. Featuring five bold new shades, thoughtfully curated for Indian skin tones, the collection will be available to customers across Bharat just in time for the festive season. For us, this is about bringing a global beauty moment closer to customers while celebrating the diversity of Indian women and giving every woman the freedom to find a shade that feels uniquely hers.”
Mr. Devarajan Iyer, CEO & Executive Director, Lifestyle International Pvt. Ltd., said: “L’Oréal Paris has been a valued and long-standing partner of Lifestyle Stores, and this association marks another significant milestone in our enduring relationship. As the official retail partner for L’Oréal Paris Le Défilé, we are delighted to extend this partnership through the exclusive launch of the Runway Matte collection at Lifestyle Stores. It reflects our shared commitment to bringing global fashion and beauty trends to the Indian consumer and creating experiences that are aspirational, accessible, and relevant to their evolving needs.”
Global Beauty Experts to Lead Runway Looks
The Le Défilé runway will feature beauty and hair looks created by L’Oréal Paris’ global beauty teams. Harold James, Global Make-Up Artist, and Stéphane Lancien, Global Hair Artist, will lead the beauty direction for the show, while Laetitia Toupet, Global Brand President, L’Oréal Paris, will also attend the event.
In India, L’Oréal Paris and Amazon will host their first-ever masterclass in Mumbai this October. The experience will give creators and consumers an opportunity to explore the world of Le Défilé through a behind-the-scenes perspective, covering runway beauty trends, backstage techniques and the creation of final beauty looks.
The Mumbai masterclass will also spotlight the five new shades from the Runway Matte Collection, extending the Paris Fashion Week beauty experience to Indian audiences.
Through Le Défilé, L’Oréal Paris continues to showcase diverse expressions of beauty while highlighting confidence, individuality and the celebration of women across cultures and generations.
