Fashion Updates | Industry Updates

Lora Sonney has been named the new ‘Amigo’ by AZ Factory.

Published: June 16, 2023
Author: Fashion Value Chain

-By Mokshika Chauhan

The next guest collaborator for AZ Factory, the fashion joint venture between Compagnie Financière Richemont and the late Alber Elbaz, will be emerging designer Lora Sonney. This has been affirmed by AZ Production line.

During Paris Couture Week on July 3 at the Fondation Cartier, Sonney, who will be the following “Amigo” for AZ Manufacturing plant, will introduce ten looks that were roused by nature. Sonney was a finalist at Hyeres in 2022 and as of late moved on from the expert’s program at Geneva’s Head in 2021. Her “multicategory approach, mastery of textile techniques, sharp vision for creating a fully defined aesthetic, work on sustainability, and new materials” “completely intrigued and seduced the AZ Factory team,” according to a statement released by the company.

With the assistance of Swiss manufacturer Jakob Schlaepfer, who has assisted Sonney in the project’s material exploration, the assortment will be discovered as a close show.

Ex-AZ Factory “amigos” include Thebe Magugu, Ester Manas, Club Domani, Cyril Bourez, Lutz Huelle, Tennessy Thoreson, and Molly Molloy with Lucinda Chambers.

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