Longchamp, a renowned accessories brand, has opened an exclusive pop-up at London’s prestigious Harrods department store, running until January 25. The brand has transformed Harrods’ Crescent Windows space with a vibrant floor-to-ceiling design in their signature “vert lumière” (green) color, infusing a touch of Parisian essence with traditional Haussmannian moldings and vintage-style décor, all drenched in Pantone 367C green.
Creative Director Sophie Delafontaine invites visitors to immerse themselves in the playful spirit of Longchamp through this celebration of the energetic and optimistic vert lumière color, symbolizing the brand’s core values.
The pop-up offers global exclusives, featuring only 10 pieces of the Epure Mini Bucket bag and 25 of the Le Pliage XS bag, both showcasing the striking vert lumière color.
Alongside the SS24 collection, this Harrods pop-up marks the first-time availability of a ready-to-wear capsule handpicked by Delafontaine. The collection flaunts a color palette highlighting vert lumière, warm tones of orange and yellow, along with classic shades of khaki, white, grey, and black.
An exclusive print of the season, featuring Longchamp’s stylized racehorse rider motif on denim, and a daisy emblem embellishing bags and ready-to-wear items, are among the highlights.
Hector Cassegrain, Longchamp’s Managing Director for the UK & Ireland, views this pop-up and collection as an opportunity to elevate their relationship with Harrods, bringing their Parisian creativity to the global city of London, thereby taking their partnership to new heights in 2024.
