‘Roz’ Collection by Ka-Sha Features Liva Reviva’s Sustainable, Plant-Based Fabrics for Everyday Elegance
Sustainability is now more than just a catchphrase in the ever-changing fashion industry. Brands like Liva Fabrics, which are manufactured from renewable plant-based fibers, are leading the way in promoting sustainable fashion and helping to create a greener future as the textile industry comes under growing criticism for its effects on the environment. Known for reusing textile waste, Liva Reviva is transforming the textile value chain by producing fashionable and eco-friendly materials.
In a major step towards fusing sustainability and fashion, Liva Reviva has partnered with Ka-Sha, a well-known Indian fashion company, to create a range of sustainable and handmade goods under Ka-Sha’s new “Roz” brand. This collection is a tribute to everyday fashion, where sustainability is weaved into every element and comfort and style blend together harmoniously. Originating from the Hindi word “everyday,” “Roz” embodies apparel made for everyday use but with an exceptional dedication to environmental responsibility.
With an emphasis on thoughtful design, the “Roz” line offers sophisticated fundamentals that go beyond simple utility. These items are ideal for today’s consumer who appreciates sustainability without sacrificing comfort or style. Each item of clothing in the collection has subtle yet important elements that highlight Ka-Sha’s dedication to fine craftsmanship and careful design. Because of this attention to detail, “Roz” pieces are a wardrobe essential because they look as beautiful as they feel.
The creative fabric blend that characterizes this collection is one of its main highlights.The clothing is created from Liva’s Reviva-M circular yarn, which is made from recycled textile waste and handwoven by Gujarati craftsmen with local kala cotton. Ka-Sha has been linked to this yarn for the past few years. This combination of traditional craftsmanship and state-of-the-art sustainable materials creates clothing that is easy to maintain, long-lasting, and environmentally beneficial. For those looking for classic design with a small environmental impact, “Roz” is the ideal option because of its emphasis on comfort, washability, and longevity.
“With ‘Roz,’ a collection that combines sustainability and design, we are delighted to collaborate with Ka-Sha in reinventing fashion,” stated Mr. Sree Charan, VP Marketing, Global Head – Brands, Birla Cellulose, Aditya Birla Group. In addition to reducing textile waste, Liva Reviva’s cutting-edge materials provide a luxurious feel and fluidity, enabling customers to easily make eco-friendly decisions without sacrificing elegance.
“Roz is more than just a fashion line—it’s a philosophy that champions sustainability in the most practical, everyday sense,” said Karishma Shahani Khan, founder of Ka-Sha, in response to the partnership. In keeping with the principles of conscientious consumerism, we aimed to design pieces that mirrored the ease of everyday wearing. By collaborating with Liva Reviva, we were able to create clothing that is both aesthetically pleasing and environmentally friendly.
“Roz” has already received a lot of attention for its sustainable origins and ethical production practices. The range appeals to fashion-conscious buyers not only because it is environmentally friendly but also because of its classic style and flawless craftsmanship. The collection’s contemporary style appeals to people seeking adaptable items that blend in with their daily routines. “Roz” provides the ideal balance of comfort, style, and responsibility, whether it’s worn for a laid-back business look or a casual day out.
In the end, “Roz”‘s success demonstrates the ability of collaborations to spur constructive change in the fashion sector. By proving that sustainability and profitability can coexist, Liva Reviva and Ka-Sha have inspired other brands to do the same. Collaborations like this open the door to a future where fashion does more than simply look nice; it also does good as the globe continues to search for more sustainable practices.
