The LIVA Miss Diva 2024 Grand Finale, held on March 7, 2025, was a dazzling showcase of beauty, fashion, and creative innovation. Presented by LIVA—Birla Cellulose’s natural-origin fabric brand—the event highlighted empowered, confident women and expanded its scope by introducing two fresh categories: LIVA Miss Diva Fashion Designer and Content Creator, spotlighting talent beyond the traditional pageant stage.
Ayushree Malik and Vipra Mehta were crowned LIVA Miss Diva Supranational 2024 and LIVA Miss Diva Cosmo 2024 respectively, earning the honour to represent India globally. Odisha’s Sudhruti Padhiary won the inaugural Fashion Designer title, while Bihar’s Ananya Praveen took home the Content Creator crown—marking a new era that celebrates both fashion artistry and digital influence.
Hosted by Nehal Chudasama and Tanuj Virwani, the finale featured 24 remarkable finalists and opened with a stunning showcase by designer Mandira Wirk. The event also saw stellar performances from rapper Pho and Sa Re Ga Ma’s Pragati Nagpal and Arjun Tanwar. Esteemed judges, including actors and pageant icons, added star power and credibility.
LIVA’s eco-friendly fabrics, like Livaeco, Modal, and Excel, were woven into the finalists’ ensembles, reinforcing the brand’s sustainable ethos. Speaking on the occasion, Mr. Sree Charan of Birla Cellulose emphasized LIVA’s ongoing commitment to individuality, creativity, and environmentally responsible fashion.
More than a pageant, LIVA Miss Diva 2024 was a celebration of purpose, talent, and progress, setting a vibrant tone for the next generation of changemakers.
