LIVA, a premium fluid and natural fabric offering from the house of Birla Cellulose, has launched its latest campaign, ‘Tag Check Kiya Kya?’, encouraging consumers to check garment labels before making a purchase. The campaign aims to promote informed shopping decisions by highlighting the importance of fabric identification, authenticity and transparency.
The campaign, brought to life through an advertising film, encourages shoppers to look beyond a garment’s appearance and pay attention to the fabric tag. LIVA’s signature pink tag serves as an identifying mark for garments made with LIVA fabrics, helping consumers recognise products crafted using the brand’s materials.
Through this initiative, LIVA seeks to make checking garment labels an essential part of the shopping experience. By raising awareness about fabric identification, the campaign reinforces the importance of consumer awareness and confidence when choosing clothing.
Commenting on the campaign, Mr. Sreecharan, Vice President, Global Head – Brand Marketing, Birla Cellulose, Aditya Birla Group, said, “While checking a garment tag may seem like any simple step, but it can help consumers make more informed decisions about their purchases. Through this campaign, we hope to turn this small action into a conscious shopping habit and encourage consumers to be more mindful of the clothes they choose to wear.”
With the memorable tagline ‘Tag Check Kiya Kya?’, the campaign aims to turn a simple action into a conscious shopping habit. It is live across LIVA’s digital platforms, including YouTube and Instagram, to reach a wider audience and encourage greater awareness of fabric labels.
