Libas wants to strengthen its standing as a leading option for Indian consumers looking for wedding and function clothing by providing unique, superior collections and individualized services.
The new bridal store at Libas, India’s top fast fashion omnichannel women’s apparel brand, will open at Omaxe Chowk in Delhi’s famed Chandni Chowk neighborhood. This new location complements Libas’ plan to solidify its position as a leader in high-end ethnic clothing and is a major milestone in the brand’s continuous growth in the bridal market. Libas’ #SajDhajKe Campaign, which positions the company as a one-stop shop for all festive and event dress needs, is in line with the store’s opening.
The new store, which is 2,200 square feet in size, is set up into several areas to provide a smooth shopping experience. These consist of a special space for the Libas Art Collection, a section for lehengas, a section for sarees, and a section for items that are ready to stitch. Libas strives to give contemporary brides an exceptional shopping experience by emphasizing premium fabrics, elaborate decorations, and distinctive designs.
“We are thrilled to launch our brand-new wedding shop in Omaxe Chandni Chowk, a destination for brides. This store is a testament to our dedication to providing elegant, high-end bridal gowns in a desirable setting. We think this store will give our consumers an amazing shopping experience by combining contemporary conveniences with Chandni Chowk’s ancient beauty. Libas is embarking on an exciting new chapter, and we hope to leave a lasting impression on our clients. stated Libas’s founder and CEO, Mr. Sidhant Keshwani.
The significance of the new store in the center of Chandni Chowk was further highlighted by the attendance of Mr. Jatin Goel, Executive Director, Omaxe Limited.
A carefully chosen assortment of bridal collections will be available in the new store, with a focus on providing upscale, unique designs. The Pastel Elegance Collection, which features delicate decorations like pearls and sequins and bridal lehengas, anarkalis, and skirt tops in gentle pastel colors like lavender, mint green, and blush pink, is one of the collection’s main attractions. The store will also include the Liberas Art Collection, a collection that emphasizes the brand’s dedication to traditional workmanship. Hand-embroidered clothing and other items made with artisanal methods that maintain India’s rich cultural legacy are part of the assortment.
Celebrity stylist Sanjana Batra hosted an intimate workshop as part of the grand opening festivities, sharing the newest fashion trends and expert styling advice with attendees and influencers. The event was greatly enhanced by Sanjana’s knowledgeable counsel on bridal styling and occasion attire.
In order to assist consumers in finding the ideal bridal appearance, the store will also offer customized services. Customers can choose clothing that fit their body shapes and tastes with the help of committed in-store stylists. Furthermore, on-site alteration services will guarantee a great fit for each client, offering convenience and guaranteeing that every item of clothing is customized to meet specific requirements.
About Libas
The current Indian woman is embodied by the ethnic apparel brand Libas, which is lively and easily accessible. Libas caters to women in the 18–40 age group and offers a variety of fashionable ethnic clothing and cozy fusion designs that combine modern design with classic elegance to satisfy the desires of modern ladies. The brand offers stylish, classic clothing with an emphasis on price and quality. Libas’ designs, which emphasize outstanding value and remain in step with changing fashion trends in India and around the world, capture the essence of the free-spirited, independent, and modern Indian lady. https://www.libas.in/
