The Levi’s® Tailorshop at the second edition of Lollapalooza India 2024 captivated festival-goers
Style, art, and music came together with the Levi’s® Tailorshop at the second edition of Lollapalooza India, leaving an indelible mark with its iconic Tailor Shop experience at Mahalaxmi Race Course on January 27th & 28th 2024. The festival brought its packed musical line-up across 4 stages, while in turn the Tailor Shop brought to life self-expression thru customization for festival-goers.
For generations, Levi’s® has been the outfit of choice for musicians and fans. This year that tradition continued with Kavya Trehan, Trinetra Haldar Gummaraju, Sakshi Shivdasani, Sufi Motiwala, Ankita Chawla, and Ahilya Bamroo wearing Levi’s in their own unique way. Live product customizations at the Levi’s® Tailor Shop added an extra layer of excitement, one-of-a-kind pieces coming to life.
The Levi’s® Tailor Shop featured 15 exclusive designs inspired by music, moments, and memories. Attendees had the opportunity to personalize their Levi’s® favorites with limited-edition designs, including tailored panelling, heat press stickers, and screen prints. The Tailor Shop extended its presence to the Artist Village, allowing performing musicians to infuse their personal touch into Levi’s® gear with these exclusive designs.
The brand also brought back its Levi’s® Lounge, an invite-only space allowing guests with a haven to fully immerse themselves in the festival’s experience. The space also served as the meeting point for creatives with fashion influencers, artists and performing musicians coming together. Dualist Inquiry, The Rose, Karan Kanchan, Ambika Nayak aka Kayan Parvaaz, Long Distances, Mali and more were spotted soaking in the festival atmosphere from the Levi’s® Tailor Shop and Lounge.
Levi’s® at Lollapalooza India 2024 was not just about denim; it was a celebration of individuality, creativity, and the seamless fusion of music and style, engaging a new generation of fans seeking authentic brand experiences at the intersection of music and style. All in all, a standout moment for the brand to connect with its fans in the centre of culture moment.
