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LEVI’S® BOLSTERS DIRECT-TO-CONSUMER STRATEGY IN ASIAWITH NEW DELHI MALL STORE.

Published: June 20, 2024
Author: Fashion Value Chain

Located in the popular Pacific Mall in Delhi, the store reflects Levi’s® commitment to the Indian market and focus on head-to-toe denim lifestyle shopping experiences across the country

Levi Strauss & Co. (LS&Co.) today unveiled its new Levi’s® store in Pacific Mall, Tagore Garden in New Delhi. Spanning 9150 square feet (approximately 850 sq mt), it is the largest Levi’s® store in India as well as the biggest Levi’s® store within a mall globally. The opening bears testament to the company’s commitment to the Indian market, adding to its fleet of owned-and-operated stores across India, and is in line with its direct-to-consumer strategy and expansion in Asia.

Featuring Levi’s® Icon store concept, the store promises an elevated shopping experience for its customers. From the three-dimensional façade with a broken ombre effect at the entrance with its eye-catching visual portal to indigo ceilings and indigo ombre pillars, every aspect of the store exudes a contemporary allure synonymous with Levi’s® iconic style. 

Located within premier shopping destination Pacific Mall, which attracts approximately 1 million visitors each month, it is poised to become a standout destination for denim enthusiasts and fashion-forward shoppers.  The store, the largest Levi’s® store in Asia, with its spacious layout, diverse product offerings, and enhanced services, aims to redefine the shopping experience, making it both convenient and enjoyable for customers.

Hiren Gor, General Manager, South Asia at Levi Strauss & Co., commented, “As we continue to expand our footprint in India, this opening underscores Levi Strauss & Co.’s commitment to a direct-to-consumer approach complemented by elevated shopping experiences for consumers at our stores,”

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