Lenskart Evolv Unveiled in Mumbai, Redefining Eyewear Retail
The new Worli flagship combines eyewear, design, technology and culture to create a more immersive retail experience.
Lenskart has unveiled Lenskart evolv, its first concept flagship store in India. Located in Worli, Mumbai, the store was unveiled in the presence of Peyush Bansal, Chairman and Chief Executive Officer, Lenskart.
The new store marks a fresh chapter for the eyewear brand. It brings together design, technology, fashion and culture in one space. The concept aims to change how customers discover and experience eyewear.
A New Vision for Eyewear Retail
Built around the philosophy of “Vision Beyond Retail”, Lenskart evolv offers a new retail format for eyewear. The brand plans to introduce a limited number of similar concept stores in the future.
The Worli store features a futuristic, chrome-finished design. Its interiors turn the shopping journey into an experience of discovery. Customers can explore eyewear as more than a functional product. Instead, the store presents it as a form of personal style and self-expression.
Peyush Bansal, Chairman and CEO, Lenskart said: “We believe the future of eyewear will be shaped not just by the products we create, but by how people discover, experience and connect with them. At Lenskart, technology has always been central to reimagining what’s possible in eyewear, and with Lenskart evolv, we are extending that thinking to the retail experience itself. We want to challenge the conventional boundaries of the category, bringing together design, culture and technology to make eyewear a more expressive and immersive experience. As the first expression of a broader vision for concept eyewear retail, Lenskart evolv reflects our belief that there is an opportunity to fundamentally rethink what an eyewear destination can be.”
Technology Meets the Retail Experience
Lenskart evolv uses technology to make eyewear discovery more interactive. The store combines AI-assisted eye testing with remote optometrist consultations.
Customers can also use a digital shopping assistant to explore the eyewear collection. In addition, intelligent store technologies, including Tango Eye, support a more personal shopping journey.
As a result, the concept connects digital tools with the physical store experience. It gives customers new ways to explore products while making the process more engaging.
Immersive Launch Event in Worli
The launch was marked by an exclusive evening at the Worli store. Guests from the fashion, media, creator and entrepreneurial communities attended the event alongside Peyush Bansal.
The evening brought the concept to life through immersive experiences and interactive brand touchpoints. It also marked an important step in Lenskart’s evolving retail strategy.
Guests could explore a range of curated experiences at the store. These included a live window experience featuring Lenskart eyewear, the Lenskart humanoid and an interactive Polaroid photo booth.
Personalised eyewear utility cases and interactive installations added to the experience. Together, these elements extended the playful and futuristic character of Lenskart evolv.
Lenskart Evolv Opens Its Doors
Lenskart evolv is located at Trade View Utopia City, Pandurang Budhkar Marg, Worli, Mumbai. The concept flagship store is now open to customers.
With its mix of eyewear, technology, design and culture, Lenskart evolv offers a new take on physical retail. The concept also signals the brand’s aim to create more engaging and expressive eyewear destinations in the future.
