LehLah, a cutting-edge fashion-tech platform, has announced a strategic partnership with actor &
fashion icon Athiya Shetty, positioning itself as a frontrunner in reshaping the social commerce landscape in India. This collaboration introduces an innovative retail approach, allowing customers to
directly shop from influencers’ social media posts.
LehLah stands out as a platform tailored for fashion enthusiasts, offering a seamless experience to explore curated posts by favorite creators and instantly shop the showcased looks. The platform addresses the common challenge of identifying and purchasing items featured in influencers’ content,
streamlining the social shopping journey from discovery to purchase.
In addition to simplifying the shopping process for users, LehLah empowers creators by providing them with the opportunity to monetize their content and earn commissions on sales generated through their posts. This holistic approach benefits influencers, brands, and customers, fostering a mutually beneficial relationship within the social commerce ecosystem.
The strategic decision to partner with Athiya Shetty, a prominent figure in the fashion industry, aligns perfectly with LehLah’s overarching vision. Athiya, known for her distinctive and authentic style, becomes an ideal collaborator, resonating with fashion enthusiasts as a trendsetter.
Ashna Ruia, Founder of LehLah, expressed her enthusiasm about the collaboration, recognizing its potential to redefine the platform’s position in the fashion-tech market. She stated, “Our partnership with Athiya Shetty is a game-changer for LehLah. Her celebrated style and real personality are what
LehLah embodies. We hope that this partnership helps solidify our position in the fashion-tech market.”
Athiya Shetty also shared her excitement, highlighting the significant opportunity this concept presents
for the Indian audience. She said, “I am delighted to be a part of this collaboration with LehLah. The
concept presents a tremendous opportunity for the Indian audience, offering users a way to shop
directly from what they see on social media.”
The LehLah and Athiya Shetty collaboration represents a transformative leap in reshaping the social commerce landscape. By providing a more accessible, engaging, and rewarding experience for reators
and consumers alike, this partnership adds an exciting dimension to the world of fashion retail, paving
the way for a new era in social shopping.
