Lee, the iconic American denim brand, has announced the launch of its latest innovation in men’s fashion, Lee X. This new line of denim and non-denim trousers and shirts showcases the brand’s commitment to modern design, cutting-edge fabric technology, and sustainability.
Lee X builds upon the success of the brand’s Extreme Motion line, which revolutionized men’s denim with stretch fabric and elastic waistbands nine years ago. This new line takes it a step further, incorporating premium materials like recycled apple skin patches and TruTemp™365® technology for moisture-wicking and temperature regulation.
The collection is divided into three distinct categories: “Designed to Move,” “Designed for Comfort,” and “Designed to Breathe,” each offering unique features and benefits. Whether you’re looking for ultimate flexibility, all-day comfort, or breathability for those warmer days, Lee X has you covered.
Jimmy Shafer, global vice president for Lee, expressed his excitement about the launch, stating that the company has been working tirelessly to develop Lee X and bring “game-changing innovation” to its consumers. He emphasized that the jeans are built on a foundation of performance fabrics while retaining the “true denim feel.”
With its focus on innovation, sustainability, and style, Lee X is poised to redefine men’s fashion and become a go-to choice for the modern man.
