● Headlined by Sara Ali Khan, the collection merges classic denim with Indian couture
● Available at select Lee stores across India and can also be bought online
“Denim Beyond Definition,” a signature line for ladies that redefines denim elegance, was unveiled today by iconic denim brand Lee®. This unique collection was created especially for Lee by top Indian designer Suneet Varma in association with Ace Turtle, Lee’s exclusive licensee in India.
For its Indian clientele, Lee is experimenting with strong trends for the first time with this collection. It has eye-catching details like metallic riveting, plaid patterns, and gold foil printing. Gen-Z wardrobe staples like corsets, bell-bottom jeans, and maxi skirts are meticulously adorned with embellishments, elaborate threadwork, and mirror details.
Sharing his perspective, Suneet Varma said “For me ‘Denim beyond definition’ has been an exciting journey of pushing the boundaries of denim fashion. Beyond the challenges inherent in molding denim and merging it with Indian couture, I viewed it as a tremendous opportunity to do something new.
Commenting on the collaboration, Nitin Chhabra, CEO of Ace Turtle “We take pride in introducing trendsetting collaborations that redefine the fashion landscape in India. ‘Denim beyond definition’ by Suneet Varma aptly captures this essence and is a testament to our commitment to offering innovative and stylish experiences to our customers.
The collection seamlessly blends the casual comfort of denim with the glamour and sophistication of fashion. From statement-making jeans to elegant denim dresses and chic separates, it encapsulates the perfect fusion of contemporary style and timeless elegance. With a rich heritage in denim craftsmanship, Lee stands as a symbol of durability and style.
