Pratteln, Switzerland, September 2, 2024 – In order to improve sustainability and aesthetic appeal, a new denim finishing process is being developed in partnership with Jeanologia, a sustainable textile solutions company, Kipaş Denim, a leader in integrated textile production based in Turkey, and Archroma, a global leader in specialty chemicals toward sustainable solutions.
The three textile pioneers have combined their cutting-edge technologies to introduce Kipaş Denim’s new Contra Denim concept, a breakthrough in denim dyeing and finishing that allows brands to create gorgeous and durable distressed looks and designs effects, like intricate patterns, whiskering, and fades, using cleaner processes that use less energy and water and emit fewer greenhouse gases.
Contra Denim is based on Archroma’s DENIM HALO, a novel method of producing denim that combines dyeing techniques and resource-saving pretreatments like DIRSOL® RD to create denim that is easy to wash and laser-friendly. In comparison to the industry-standard denim finishing technique, it offers a significantly less environmental impact while also lowering yarn shrinkage and enhancing the tensile strength of the garment.
The Contra Denim’s retro aesthetic is produced using Jeanologia’s cutting-edge laser branding technology. The hazardous practices of manually scraping by hand or spraying potassium permanganate on the environment have been totally eradicated thanks to the combination of Archroma and Jeanologia technology.
Umberto De Vita, Market Segment Director – Denim, Archroma Textile Effects, stated: “DENIM HALO, part of Archroma’s SUPER SYSTEMS+ portfolio of end-to-end solutions, is empowering our partners Kipaş Denim and Jeanologia to deliver denim with measurable environmental impact through the EIM software, as well as the colors and effects that consumers crave.” This relationship exemplifies our planet-conscious roadmap in action by fusing innovation and teamwork with an emphasis on customers and the environment.
”Mustafa Guleken, Kipaş Denim, said: “As Kipaş Holding, our vision is to lead the change towards circular and renewable industries while being a fair and reliable company. We strive to help lead the way to a more sustainable and circular future through research and development in collaboration with fellow industry leaders, like Archroma and Jeanologia. With Contra Denim, we are making it possible for the world’s denim brands to unleash their design creativity without compromising their environmental ambitions or production efficiency.
