BRAND COLLECTION | Business & Policy | Retail

Launch of the Wrogn & Virat Kohli Foundation’s capsule collection for sports & animal welfare

Published: March 17, 2023
Author: Fashion Value Chain

Cricket legend Virat Kohli co-founded the Indian youth fashion and sportswear company Wrogn, which just debuted a limited-edition capsule in association with the Virat Kohli Foundation.

The collection, which includes edgy and gender-neutral designs, is a part of a fundraising effort for the foundation’s sports welfare and animal welfare programmes. T-shirts, hoodies, and denim jackets are among the items in the collection, which has a starting price of Rs. 1799. It was created by rapper Badshah and Bollywood director Karan Johar, fusing themes from the foundation’s work with their individual aesthetics.

Through Wrogn’s exclusive brand stores, Shoppers Stop, Pantaloons, and other locations in 20 Indian cities, as well as online, the collection is offered for sale. In a statement, Kohli expressed his enthusiasm for the collaboration and said that it will have a tremendous influence on the lives of people who needed it the most.

Vikram Reddy, co-founder and chief operating officer of Universal Sportsbiz Pvt. Ltd., continued, “This collection is a tribute to our commitment to social responsibility and giving back to the community.” In 144 Indian cities, the brands owned by Universal Sportsbiz are retailed at over 350 points of sale. Throughout the next two to three years, the company wants to increase this number to over 1000.

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