Lakmē Brings the Joy of Crayons to Lips with New 9to5 Forever Matte Lip Crayon

The House of Lakmē has introduced the Lakmē 9to5 Forever Matte Lip Crayon, a retractable lip colour designed around versatility, comfort and self-expression.

Unlike traditional dry matte lip colours, the new crayon delivers intense, single-stroke colour with a creamy matte finish. Its blendable formula allows users to experiment with different looks, from softly lining and blurring the lips for a natural finish to filling them in for fuller colour payoff. Shades can also be layered or mixed to create customised colour combinations and ombré effects.

Infused with Vitamin C, the formula is designed to nourish the lips and help fade lip pigmentation. Its moisture-rich base provides up to 8 hours of hydration, helping keep lips smooth, soft and comfortable throughout the day.

Designed for convenient everyday use, the twist-up format eliminates the need for a sharpener or separate applicator. Users can simply twist, swipe and go.

20 Shades Across Five Colour Families

The Lakmē 9to5 Forever Matte Lip Crayon is available in 20 shades spanning five colour families: everyday nudes, rich browns, playful pinks, moody mauves and statement reds.

The range is designed to offer options for different skin tones, outfits and moods, encouraging consumers to experiment with colour and create their own lip looks.