Renowned fashion and accessories brand Lacoste has expanded its global footprint with the
inauguration of a new duty-free boutique at Singapore Changi Airport Terminal 4. Covering 101 square
meters, the chic shop, situated in the T4 departure hall, is a collaborative effort with King Power and
marks Lacoste’s commitment to providing travelers with an elevated premium shopping experience.
Sunil Tuli, CEO of King Power Group, expressed delight in the partnership, stating, “It is an absolute
pleasure to partner with Lacoste again on our second key store opening in two months. With a long-
standing partnership, we look forward to delivering more projects across the region together – stay
tuned!”
As Lacoste continues to reinforce its presence in the travel retail sector, it recognizes the unique
opportunity offered by GTR, often referred to as the ‘sixth continent,’ to connect with customers
worldwide. The brand positions itself as one of the leading players in travel retail, leveraging its robust
footprint to enhance the customer experience through tailored offerings and visually appealing
merchandising.
In an exciting development, Lacoste hints at the imminent launch of a brand-new store concept. Looking ahead, the brand emphasizes its commitment to geographical expansion, with plans to strengthen its online duty-free and cruise channel operations. Lacoste’s forward-looking strategy includes exploring innovative ways to connect with consumers before, during, and after their travels.
The recent inauguration of a 95 square meter boutique at Sanya Duty Free Plaza in China further
underscores Lacoste’s global expansion efforts, emphasizing its continued collaboration with travel
retailers like CNSC. With a focus on providing a seamless and stylish journey for travelers, Lacoste’s new duty-free boutique at Singapore Changi Airport Terminal 4 reflects the brand’s dedication to delivering a premium shopping experience that resonates with the discerning global traveller.
