Kushals, India’s leading fashion jewellery brand, has announced Bollywood star Sanya Malhotra and South Indian sensation Priyanka Mohan as its newest brand ambassadors. Known for its wide range of fashion and silver jewellery, Kushals continues to redefine contemporary jewellery for women across India.
With a belief that jewellery should be as dynamic as the women who wear it, Kushals designs each collection for the modern woman who loves to experiment. The brand’s “see it, love it, make it yours” philosophy encourages women to dress joyfully and unapologetically.
A Collaboration that Reflects Confidence and Style
The partnership with Sanya and Priyanka celebrates individuality and freedom. Sanya brings her bold and confident charm, while Priyanka adds her effortless glamour and positivity. Together, they mirror Kushals’ approachable, fashion-forward spirit that empowers women to express themselves through style.
Speaking on the collaboration, Manish Gulechha, Co-founder, Kushals Fashion and Silver Jewellery, said,
“Sanya and Priyanka truly embody the spirit of today’s woman—confident, graceful, and rooted in individuality. Their authenticity perfectly mirrors what Kushals stands for: celebrating every woman’s uniqueness through thoughtfully crafted jewellery.”
Fun, Fashion, and a Fresh Take on Jewellery
The new campaign, which breaks traditional jewellery storytelling, features two engaging films that celebrate spontaneity and self-expression.
In Priyanka’s film, she steals the spotlight at a South Indian wedding—bringing her entire Kushals collection because she can’t choose just one piece! From antique necklaces to statement earrings, every piece reflects her individuality and playful spirit.
In Sanya’s film, she lights up a lively house party, where Kushals’ zircon jewellery transforms her look with instant glamour. Her confidence and bold poses show how the right jewellery can turn any moment into a style statement.
Fashion Ki Favourite Jewellery
“Fashion jewellery, for me, is all about having fun with style—effortless and always on-trend,” said Sanya Malhotra. “I love how every Kushals design blends tradition with modern fashion sensibilities. It truly is fashion ki favourite jewellery!”
Echoing her thoughts, Priyanka Mohan added,
“Jewellery is about expressing style in a fashionable and modern way. Every Kushals piece is lightweight, stylish, and ideal for layering. I’m thrilled to be part of a brand that celebrates self-expression and fashion-forward design.”
A New Era of Expression and Expansion
Affordable, versatile, and made to be flaunted, Kushals’ jewellery lets women express confidence and individuality. With this dynamic partnership, the brand enters an exciting new chapter—fun, fashion-forward, and expressive.
Kushals plans to open 300 stores across India in the coming years, following a 40% growth over the past year. This expansion reinforces its position as a leading destination for versatile, statement-making jewellery.
Watch the Campaign Films:
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Priyanka Mohan: Fashion Ki Favourite Jewellery ✨
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Sanya Malhotra: Watch Here
Explore the collection: Visit the nearest Kushals store or shop online at www.kushals.com.
