Designer menswear label Kunal Rawal has expanded its digital presence through a new partnership with Tata CLiQ Luxury. The collaboration brings select collections to the luxury platform.
Customers across India can now access the designer’s contemporary approach to Indian occasionwear. The collections combine craftsmanship, modern tailoring and functional design.
Kunal Rawal Expands Its Digital Reach
Over nearly two decades, Kunal Rawal has contributed to the evolution of Indian menswear. The brand has moved beyond conventional occasion dressing.
Instead, it focuses on individuality, versatility and experimentation. Through its partnership with Tata CLiQ Luxury, the brand is taking this approach to a wider audience.
The new offering covers several areas of contemporary menswear. These include Couture Casual, Indian Black Tie, eveningwear and modern groomwear.
The wardrobe features kurtas, bandhgalas, jackets, kotis, shirts, trousers and separates. Customers can wear these styles for intimate celebrations, weddings, festive occasions and evening events.
Focus on Craftsmanship and Functionality
Kunal Rawal combines Indian craftsmanship with the needs of modern menswear. The brand develops its tailoring to support movement and comfort.
The construction also considers the Indian climate. In addition, versatile silhouettes and repeat-wear functionality remain important parts of the collections.
This approach allows the garments to work across different occasions. It also gives consumers more flexibility when building an occasionwear wardrobe.
Three Exclusive Collections on Tata CLiQ Luxury
The Tata CLiQ Luxury launch includes Box Pleat, KR Hybrid Minds and KR Black. These collections will be available exclusively on the platform.
Box Pleat
Box Pleat reinterprets the designer’s signature tailoring detail. The collection includes kurtas, bandhgalas, shirts and eveningwear.
KR Hybrid Minds
KR Hybrid Minds explores adaptable couture. It uses engineered construction, changing proportions and layered effects to create versatile looks.
KR Black
KR Black focuses on monochromatic dressing. The collection uses varied tones, textures and intricate detailing to create depth within a single colour palette.
Kunal Rawal’s Signature Design Language
Across the collections, the brand continues to use its signature design elements. These include:
- Tone-on-tone threadwork
- Micro textures
- Contemporary interpretations of chikankari
- Engineered colour
- Deconstructed silhouettes
- Functional details
Together, these elements reflect Kunal Rawal’s approach to modern Indian menswear.
Partnership Targets Growing Occasionwear Demand
The partnership comes as Indian menswear sees increasing interest in versatile occasionwear. Consumers are looking for garments that combine craftsmanship and comfort.
At the same time, many shoppers want pieces that work for more than one occasion. Kunal Rawal’s collections address this demand through adaptable designs and repeat-wear options.
Kunal Rawal, Founder & Creative Director, said the collaboration will give men greater choice through Tata CLiQ Luxury’s nationwide reach. He also noted that the partnership encourages consumers to approach occasionwear with greater individuality.
Gopal Asthana, CEO, Tata CLiQ Luxury, highlighted the platform’s focus on expanding its premium Indian menswear portfolio. He also pointed to the upcoming festive and wedding seasons.
According to Asthana, Kunal Rawal’s contemporary design philosophy adds to the platform’s luxury brand portfolio.
Kunal Rawal Now Available on Tata CLiQ Luxury
With this launch, Kunal Rawal brings its interpretation of Indian craft, purposeful tailoring and versatile occasion dressing to a wider digital audience.
Kunal Rawal is now available on Tata CLiQ Luxury.
