Kunal Rawal Launches Contemporary Indian Menswear on Tata CLiQ Luxury
Designer menswear label Kunal Rawal has expanded its digital presence through a new partnership with Tata CLiQ Luxury, bringing select collections to the luxury platform. The collaboration offers customers across India access to the designer’s contemporary approach to Indian occasionwear, combining craftsmanship, modern tailoring and functional design.
Over nearly two decades, Kunal Rawal has contributed to the evolution of Indian menswear by moving beyond conventional occasion dressing and introducing a stronger focus on individuality, versatility and experimentation. The brand’s partnership with Tata CLiQ Luxury extends this philosophy to a wider audience.
The new offering covers multiple facets of contemporary menswear, including Couture Casual, Indian Black Tie, eveningwear and modern groomwear. The wardrobe includes kurtas, bandhgalas, jackets, kotis, shirts, trousers and separates designed to transition across intimate celebrations, weddings, festive occasions and evening events.
A key aspect of the brand’s design philosophy is the integration of Indian craftsmanship with contemporary menswear requirements. Tailoring is developed to facilitate movement, while construction focuses on comfort and suitability for the Indian climate. Versatile silhouettes and repeat-wear functionality are also central to the collections.
The Tata CLiQ Luxury launch includes Box Pleat, KR Hybrid Minds and KR Black, which will be available exclusively on the platform. Box Pleat reinterprets the designer’s signature tailoring detail across kurtas, bandhgalas, shirts and eveningwear. KR Hybrid Minds explores adaptable couture through engineered construction, changing proportions and layered effects, while KR Black focuses on monochromatic dressing through varied tones, textures and intricate detailing.
Across the collections, Kunal Rawal’s signature design language appears through tone-on-tone threadwork, micro textures, contemporary interpretations of chikankari, engineered colour, deconstructed silhouettes and functional details.
The partnership comes at a time when Indian menswear is seeing increasing interest in versatile occasionwear, with consumers seeking garments that combine craftsmanship and comfort while remaining suitable for multiple occasions.
Kunal Rawal, Founder & Creative Director, said the collaboration will allow the brand to offer greater choice to men through Tata CLiQ Luxury’s nationwide reach, while encouraging consumers to approach occasionwear with greater individuality.
Gopal Asthana, CEO, Tata CLiQ Luxury, highlighted the platform’s focus on expanding its premium Indian menswear portfolio, particularly as the festive and wedding seasons approach. He described Kunal Rawal’s contemporary design philosophy as a strong addition to the platform’s luxury brand portfolio.
With the launch, Kunal Rawal brings its distinctive interpretation of Indian craft, purposeful tailoring and versatile occasion dressing to a wider digital audience through Tata CLiQ Luxury.
Kunal Rawal is now available on Tata CLiQ Luxury.
