E-commerce

Kult Launches India’s First Perfume Trial-at-Home Service

Published: July 3, 2025
Author: Fashion Value Chain

Luxury fragrance retailer Kult has launched a first-of-its-kind ‘Perfume Trial at Home’ service in Delhi and Gurgaon, transforming how Indians discover and shop for premium scents.

This innovative service brings 150+ full-sized luxury perfume testers directly to customers’ homes via a trained fragrance expert, creating an immersive, zero-pressure discovery experience.

Unlike typical retail counters or online guessing games, Kult’s format encourages at-home scent exploration—solo or with friends—at your own pace. Shoppers can make instant purchases, with 48-hour doorstep delivery, or simply enjoy the session with no obligation to buy.

Karishma Singh, CEO & Founder, Kult, shared:

“This isn’t just a new service—it’s a category rethink. We’re making luxury fragrance discovery joyful, social, and personal.”

The service is currently live in Delhi-NCR, with plans to expand to Mumbai, Bangalore, and Pune soon.

As a “store-at-home” format, Kult’s perfume trial service eliminates the typical rush of in-store testing, offering a free, curated, and personalized scent experience that blends luxury with accessibility.

Explore more at www.kult.app or book your home trial via the Kult app.

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