KT Professional Named Official Hair Expert Partner for Miss Universe 2026
Indian professional haircare brand KT Professional has been named the Official Hair Expert Partner for Miss Universe 2026, bringing its salon-inspired haircare expertise to the global beauty platform.
As part of the partnership, KT Professional’s 6X Gloss Shampoo & Conditioner will support the haircare routines and looks of all 52 Miss Universe 2026 contestants throughout the competition. The range will be incorporated into their preparation for photoshoots, public appearances, press engagements and other competition activities.
The association highlights the role of professional haircare in supporting contestants as they express their individuality, confidence and personal style on an international stage. KT Professional’s 6X Gloss Shampoo & Conditioner serves as the key product focus of the partnership.
Best Headshot Award and Contestant Hampers
As part of the collaboration, KT Professional will select one contestant for the Best Headshot award. The recognition will be presented by the company’s Director, adding a dedicated brand-led award to the Miss Universe 2026 programme.
The brand will also distribute more than 300 curated hampers among contestants, judges, key press conference attendees, the international hairstylist and VIP guests. The initiative will give members of the Miss Universe community an opportunity to experience KT Professional’s professional haircare range.
The partnership has also generated organic social media visibility, with contestants sharing Instagram Reels and Stories featuring KT Professional products, particularly the 6X Gloss Shampoo & Conditioner. Content from contestants from the previous edition has also highlighted their experiences with the range, extending the brand’s visibility across editions of the pageant.
Dhruv Sayani MD & CEO – KT Life. said, “We are delighted to be the Official Hair Expert Partner for Miss Universe 2026. Hair plays an important role in how every contestant presents her individuality, confidence and personality, and we are proud that KT Professional’s 6X Gloss Shampoo & Conditioner is supporting the hair looks of all 52 contestants. From the contestants and judges to the international hairstylist, press and VIP guests, this partnership gives us an opportunity to bring our professional haircare expertise to a truly global community. The organic stories and Reels shared by the contestants, along with the continuing association with contestants from the previous edition, make this collaboration especially meaningful for us.”
With contestants from across the world coming together for Miss Universe 2026, the partnership marks a significant step in KT Professional’s journey towards global beauty platforms. The association further positions the brand at the intersection of professional haircare, hair health, styling and confidence, with the 6X Gloss Shampoo & Conditioner at the centre of the collaboration.
