Krvvy, a pioneering innerwear and shapewear startup dedicated to comfort and functionality, has successfully raised Rs 6.1 crore in a pre-seed funding round. This significant investment was co-led by prominent firms Titan Capital and All In Capital, with participation from influential angel investors.
This financial boost will fuel Krvvy’s ambitious plans to expand its presence across India, both online and offline. The company aims to introduce a wave of innovative innerwear products to the market, focusing on research and development to enhance its offerings.
Krvvy is addressing a crucial need in the Indian market by prioritizing practicality and comfort in its designs. The brand recognizes the growing demand for shapewear among Indian women, a trend that has already gained momentum in Western countries.
Founded in May 2024 by engineering graduates Yash Goyal and Anant Bhardwaj, Krvvy (pronounced Curvy) is committed to transforming the innerwear experience for women. The brand currently retails its products through its website and major online marketplaces like Amazon and Myntra.
