Krvvy has introduced its All-Day Shaper Shorts, marking a strategic expansion into the everyday shapewear segment. The launch reflects a growing shift in the innerwear market towards comfort-driven, performance-focused designs.
Designed for daily wear, the product offers light to mid-level compression, delivering subtle shaping while ensuring ease of movement throughout the day. Whether for work, travel, or social settings, the shorts are engineered to balance support with flexibility.
Crafted from a breathable blend of polyamide and elastane, the fabric ensures durability and shape retention while adapting to body movement. A key highlight is the bonded, stitch-free construction, creating a seamless finish that remains invisible under clothing such as dresses, skirts, and formal wear.
The high-waist, upper-thigh silhouette is designed to contour the body and stay in place, addressing common issues such as rolling waistbands and discomfort during extended wear.
Yash Goyal noted that the focus was on achieving a balance between comfort and support, ensuring the product can be worn for long hours without restriction. Anant Bhardwaj highlighted the increasing demand for practical, comfort-first shapewear driven by evolving consumer preferences.
Priced at INR 1,499, the All-Day Shaper Shorts are available across major platforms including Amazon, Myntra, and Nykaa, with sizes ranging from S to 5XL.
This launch follows the introduction of the TrueForm Bra and aligns with the brand’s broader strategy to build a portfolio of function-first innerwear. Founded in 2023, Krvvy has raised INR 7.2 crore to date and is targeting continued growth through its digital-first expansion across India.
