TTK Prestige Joins Hands with KKR to Bring Fans Closer to Their Favorite Players
Kolkata Knight Riders (KKR) are elevating fan engagement with Knight Bite, a new digital series that connects cricket lovers to their favorite players through food.
In collaboration with TTK Prestige, India’s top kitchen appliances brand, KKR launched Knight Bite with the #Let’sGetCooking series—five entertaining episodes that premiered on March 30. Hosted by celebrity chef Kunal Kapur, the show gives fans an exclusive peek into KKR players’ lives as they cook, chat, and take on fun culinary challenges.
“Our partnership with TTK Prestige isn’t just a collaboration—it’s a celebration of Indian culture, uniting our fans through cricket and food,” says Binda Dey, Group CMO of Knight Riders Sports.
Research revealed that beyond cricket, KKR fans are passionate about food and fitness, leading to the creation of Knight Bite. This series goes beyond the game, allowing fans to see their favorite players in a relaxed, fun environment.
Venkatesh Vijayaraghavan, MD & CEO of TTK Prestige, adds, “Cricket and food bring people together. ‘Knight Bite’ blends these passions, transforming the kitchen into a space of camaraderie and competition, just like the cricket field. We’re excited to showcase our appliances while making cooking fun and engaging for fans.”
Cricket is more than a sport in India—it’s an emotion, just like food. Knight Bite merges these two passions, offering an entertaining, behind-the-scenes look at KKR players beyond the pitch. Featuring TTK Prestige’s premium kitchen appliances, the series turns cooking into a lively, interactive experience.
Watch the first episode here: YouTube Link
Stay tuned for more #KnightBite episodes and exciting KKR fan experiences this season!
