-By Pratyasha sarkar
The Fantam, a company located in Bengaluru, and the beverage company Kingfisher worked together to develop KF Life, the company’s first ever online store for items. The LF Life store will sell a variety of products made by Kingfisher employees, including clothing, accessories, and wall decor. The brand hopes to engage young people and increase its client base by opening this online store.
In a statement about the debut, Kingfisher’s chief marketing officer, Vikram Bahl, stated, “Kingfisher is one of India’s most recognisable brands, and we are introducing an exclusive brand store for our customers. They can purchase Kingfisher-branded goods from KF Life, a line created with our new-age audience’s adventurous mindset in mind.
In addition, he said, “our partnership with The Fantam enables us to offer appealing and excellent products that remain faithful to the iconicity of Kingfisher. The KF Life website is the only place where customers may buy their products.
