Kim Kardashian’s Skims line has made a splash in Austin with the discreet launch of its “Work Shop” at Domain Northside. The store quietly welcomed customers on November 9, foregoing the usual fanfare associated with high-profile openings. Positioned at 11700 Domain Blvd., Suite 120, the sought-after shapewear brand has taken over the space previously occupied by the luxury consignment shop, The RealReal.
The buzz surrounding the Skims Work Shop is palpable, with eager shoppers forming lines that stretched down the sidewalk and around Palm Way on November 10. This low-key entrance into the Austin retail scene marks Skims as the latest addition to Domain Northside’s impressive lineup, joining the ranks of other esteemed brands in the upscale shopping destination.
Notably, the Kardashian-backed brand has garnered acclaim for its commitment to size inclusivity and a diverse range of nude shades catering to various skin tones. Launched in 2019 by Kim Kardashian, along with entrepreneurs Emma and Jens Grede, Skims aims to redefine underwear, loungewear, and shapewear. The brand’s philosophy, as articulated on its website, emphasizes setting new standards and providing solutions for every body type.
The decision to open a physical storefront in Austin underscores the city’s remarkable growth and appealing demographics. Although the Skims line was already available at Nordstrom in the Domain, the standalone Skims Work Shop adds a touch of exclusivity to the brand’s retail presence in the area.
While the store operates on a temporary basis, its arrival in Austin aligns with Skims’ broader strategy of hosting pop-ups in various cities. Notably, the brand revealed plans for its first flagship store in Los Angeles, set to open in 2024. The Austin store’s operating hours, from 10 am to 8 pm Monday through Saturday and 12-6 pm on Sundays, provide ample opportunities for locals to explore the widely praised collection of shapewear and clothing. Despite the brand’s online focus, the strategic move to establish a physical presence in Austin signals Skims’ recognition of the city’s vibrant retail landscape and its role as a destination for fashion enthusiasts.
