In a recent Instagram announcement, TV personality and entrepreneur Kim Kardashian shared exciting news about her venture back into the makeup world with the launch of Skkn by Kim Makeup. The makeup line is described as a blend of skin-loving formulas and high-performance glam, featuring the Soft Matte Lip Color, Lip Liner, and Classic Mattes Eyeshadow Palette in its debut collection.
Kardashian expressed her shift towards a skin-first approach in her beauty routine, stating that the goal of Skkn by Kim Makeup is to create universally-flattering cosmetic essentials. The emphasis is not only on achieving a glamorous look but also on offering clean, hydrating products that contribute to improving the look and feel of the skin with each wear.
After exploring various cosmetics and perfumes, Kardashian had shifted her focus exclusively to skincare with the launch of Skkn by Kim in June 2022. This new makeup line marks her return to the beauty category, following the closure of her previous cosmetics line, KKW Beauty, in August 2021.
The collection is scheduled to launch on January 26 at 9 a.m. PST, and beauty enthusiasts are encouraged to join the waitlist online for exclusive access and to be among the first to experience the collection. Kim Kardashian’s comeback to the beauty scene is eagerly anticipated by her fans and makeup enthusiasts alike.
