KIDZ BOP, famous for its music for kids, has announced a special partnership with IHL Group, a clothing company. They’re working together to launch a cool new clothing line for kids, expected to hit stores in North America around the middle of 2024.
This clothing collection will include stuff for both boys and girls, like sporty clothes, pajamas, and comfy wear you can relax in. It’ll be colorful, stylish, and designed with ideas from the KIDZ BOP Kids themselves. Think bright colors, cool decorations, and mix-and-match outfits.
The news about this clothing line comes after KIDZ BOP broke records with their “Never Stop” tour and expanded their brand to more places in Europe and Latin America.
To make this clothing line even more popular, KIDZ BOP plans to show it off at their concerts and feature it in their music videos on YouTube. They’ve got a huge following on their channel, with over 4 million subscribers.
Sasha Junk, the President of KIDZ BOP, said they got inspired by the awesome outfits kids wear to their concerts and want every kid to feel like a star with this new clothing line. And IHL Group, known for working with big fashion names, is the perfect partner for this project.
Sami Souid, the CEO of IHL Group, expressed excitement about teaming up with KIDZ BOP, praising the brand for inspiring kids through their music and content. They’re thrilled to be part of KIDZ BOP’s growth story that started back in 2001.
