Industry Updates

Kiara Advani is the focus of D2C Brand Libas’ most recent campaign #UffTeriAdaa.

Published: September 28, 2024
Author: Fashion Value Chain

National, 27th September 2024 –Kiara Advani, an Indian actress and brand ambassador, is the face of Libas’s new campaign, #UffTeriAdaa, which tells the story of a modern Indian lady. Libas is India’s top fast fashion omnichannel Indian clothing brand.The company has released a mesmerizing brand film featuring Kiara Advani, who captivates viewers with her dazzling avatar while donning the newest festive winter edit.

With each piece in the stunning new collection encapsulating the spirit of the season, it serves as the perfect mood board. The newest collection, which was created to heighten the festive mood, is here to make every occasion memorable, whether you’re dressed up for a party or hosting a get-together. Each item, which features shimmering embellishments, zari embroidery, sequins, gotta patti, and lively, bright patterns, is meant to evoke joy and celebration. It lets people embrace the festive mood while expressing their own sense of style.

Sidhant Keshwani, Founder and Chief Executive Officer of Libas, said: “We are thrilled to present a stylish and colorful collection that perfectly captures the essence of the season as we present our Festive Winter Collection in association with Kiara Advani. This collection is a reflection of our dedication to fusing traditional and modern design, and we think Kiara’s charm will really connect with our clients.

Regarding the partnership, Kiara Advani said, “I am really thrilled to be a part of Libas’ Festive Winter Collection. Through our partnership, I am able to use fashion to honor the diverse fabric of Indian culture. During the holiday season, I want to encourage women to embrace their individuality and shine brightly.

The brand will begin its yearly “Big Diwali Sale” on October 5th, offering customers “Up To 70% Off + Extra 15% Off*” on a variety of products, in an attempt to double the celebration. Libas, whose brand spokesperson is Kiara Advani, is ready to take consumers on a thrilling journey this holiday season by enabling them to express their individual styles and uplift their festive wardrobes with sophisticated ethnic wear.

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