Khloé Kardashian, known for her role in reality television and business ventures, is entering the fragrance industry in collaboration with Luxe Brands, a well-known US beauty company. Luxe Brands has a track record of successfully translating talent and lifestyle-driven brands, having marketed products for artists like Ariana Grande and Nicki Minaj, primarily through the ulta.com platform.
Khloé, also a co-founder of the fashion brand Good American, drew confidence from the success of her label to explore new ventures, as reported by WWD. The fragrance line, anticipated to have a first-year retail sales volume ranging between 80 million and 100 million dollars, reflects her foray into the beauty market.
This move aligns with her sisters Kylie Jenner and Kim Kardashian, who have achieved success with their beauty brands, Kylie Cosmetics and SKKN by Kim.
Khloé Kardashian acknowledges the evolving beauty industry and heightened consumer awareness, emphasizing the importance of authenticity and active involvement in beauty ventures. This venture represents another step in the Kardashian family’s entrepreneurial pursuits in the ever-growing beauty and lifestyle market.
