Kérastase and 7Padel Launch ‘Padel in Gloss’ to Celebrate Women in Sport
Kérastase, the luxury professional haircare brand, has partnered with 7Padel MS Dhoni to launch ‘Padel in Gloss’, a women-focused padel experience celebrating the growing participation of women in sport and the intersection of fitness, beauty, confidence and self-expression.
Taking place at Padel360 Privé, Lower Parel, Mumbai, the initiative brings together women padel players, creators and lifestyle enthusiasts for an experience centred on movement, community and personal expression. As padel continues to gain popularity in India, particularly among women, the event aims to highlight sport as a platform for confidence, connection and self-belief.
Celebrating the Rise of Women’s Padel in India
Padel is emerging as one of the fastest-growing sports globally and is gaining momentum in India. Its social and accessible format has helped attract a growing community of women who are embracing the sport for fitness, competition and connection.
Through ‘Padel in Gloss’, Kérastase and 7Padel aim to celebrate this evolution by creating an environment where athletic performance and personal style can come together.
At the centre of the partnership is Kérastase Gloss Absolu, the brand’s anti-frizz haircare range formulated to help maintain glossy, bouncy and frizz-free hair despite humidity and an active lifestyle. The product experience complements the event’s wider focus on confidence, self-care and women’s participation in sport.
Anjali Pai, Brand GM, Kérastase India, said:
“At Kérastase, we’ve always believed that confidence has the power to transform how women show up in whatever they do. Hair plays a big role in what a woman feels about herself. With this insight and the growing popularity of Padel as a sport, we designed “Padel in Gloss” exclusively for women to celebrate movement, ambition, community and self-expression. Our theme is ‘Gloss On. Game On.’; which is ultimately much more than hair or sport. It’s about feeling ready to take on whatever matters most to you.”
The campaign’s message, ‘Gloss On. Game On’, extends beyond the sporting environment. While ‘Gloss On’ represents self-care and confidence, ‘Game On’ reflects women stepping forward in sport, career, wellness, personal growth and everyday achievements.
Building a Community Around Women’s Sport
Jigar Doshi, Co-Founder, 7Padel, said:
“We are witnessing a remarkable rise in women’s participation in padel across India. What makes the sport unique is that it combines competition with community, making it highly accessible and social. Through Padel in Gloss, we’re creating a platform that celebrates not only athletic performance but also the confidence, friendships and personal journeys that develop around the game. Together with Kérastase, we’re excited to contribute to the growing culture of women’s padel in India.”
The event will be structured across two phases. The first part will feature a women’s-only padel tournament, with more than 40 players competing across multiple categories. The tournament will focus on participation, athleticism and community.
The evening will then transition into a creator and lifestyle experience, bringing together athletes, creators and members of Mumbai’s social and wellness communities through curated sport, beauty and cultural experiences.
With ‘Padel in Gloss’, Kérastase and 7Padel are spotlighting the evolving role of women in sport while bringing together beauty, wellness, movement and self-expression in a contemporary lifestyle experience.
