Fashion Updates | Industry Updates | Retail

KAZO Fashion Elevates Retail Experience with New Store in Connaught Place, New Delhi

Published: December 27, 2023
Author: Fashion Value Chain

KAZO Fashion, the renowned fashion brand celebrated for its adaptable designs and impeccable craftsmanship, has unveiled its latest retail establishment, situated at 56, Connaught Circle, Block M, Connaught Place, New Delhi.

Spanning around 1000 square feet across two floors, this meticulously designed space promises an unparalleled shopping experience. Every detail, from the strategic arrangement of furniture displays to the carefully chosen lighting and signage, has been fine-tuned to optimize both functionality and aesthetics. This new store marks a significant achievement for KAZO, which now proudly operates a network of over 65 Exclusive Brand Outlet (EBO) stores and more than 120 shop-in-shop outlets nationwide, with further expansion plans on the horizon.

KAZO’s Founder and CEO, Deepak Aggarwal, expressed, “The opening of our new retail store in Delhi underscores our steadfast commitment to providing our patrons with a blend of sophisticated fashion and an extraordinary shopping journey. With a total of 12 strategically positioned stores throughout Delhi NCR, we persist in offering pioneering yet competitively priced fashion apparel. KAZO is poised to redefine accessibility in fashion as we embark on an ambitious expansion, introducing new stores across India and heralding an exhilarating new chapter in our brand’s evolution.”

The Connaught Place store showcases a wide spectrum of women’s clothing, ranging from dazzling styles perfect for party occasions to elegant, timeless ensembles tailored for office wear and formal gatherings. The collection encompasses a versatile array of dresses, tops, shirts, t-shirts, skirts, trousers, jumpsuits, co-ord sets, and more. Customers can also peruse a carefully selected assortment of jewelry, handbags, and belts, meticulously curated to elevate their fashion quotient.

With the recent appointment of Bollywood sensation Janhvi Kapoor as the Brand Ambassador, KAZO’s vision extends to new horizons for the upcoming season. The brand aspires to lead the fashion landscape in India and capture a significant market share in women’s apparel. Over the next few years, KAZO has substantial growth plans, both in the online and offline realms, by expanding its presence across digital platforms and physical stores. This strategic move underlines the brand’s dedication to offering stylish, accessible fashion to a broader audience across the nation.

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