Kaya, India’s premier skin, hair, and body care company, has launched a smartphone application driven by artificial intelligence (AI) to provide customized skincare solutions to customers.
The Kaya AI software uses a smartphone camera to take high-resolution selfies and AI-based image processing to assess a variety of skin characteristics.
The brand claims to be the first app in India to use AI to diagnose customized skin conditions such as acne, acne scars, pigmentation, fine wrinkles, and anti-aging concerns.
In a statement about the debut, Rajiv Nair, CEO of Kaya India, said, “As Kaya continues to grow and adapt in the ever-evolving skincare industry, the launch of our AI-powered app signifies our commitment to best-in-class technological innovation and personalized care.”
“This technology not only improves the accuracy of our tests, but it also strengthens our capacity to satisfy each individual’s specific skincare needs. It signifies a huge step forward in our objective to provide effective, targeted solutions that help our consumers attain healthy skin,” he said.
Kaya has a line of over 75 skin and hair products. Its products are currently available in major e-commerce platforms and Kaya skin clinics around India.
